The High Class Craftsmanship You Deserve
Discover exceptional jewelry, luxury watches, and personalized service at Winter Park's most trusted family-owned jeweler. Generations of craftsmanship and integrity.
Family Owned
Since 1953
Estate Jewelry & Fine Timepieces
"Family owned, Experienced Jewelers and Watchmakers Since 1953"
Our Work Will Exceed Your Expectations
From engagement rings to luxury watches, we offer comprehensive jewelry services with the expertise and care that comes from generations of experience.
Estate Jewelry Buying
We purchase fine estate jewelry, antique pieces, and vintage collections at fair market prices.
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Jewelry Polishing & Cleaning
Restore the brilliance of your treasured pieces with our professional cleaning and polishing service.
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Stone & Settings
Expert stone setting, prong retipping, and custom mounting to keep your jewelry secure and beautiful.
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Insurance Appraisals
Certified appraisals for insurance, estate, and resale purposes by our experienced gemologists.
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Antique Watch Buying
We buy preserved Rolex, vintage pocket watches, and fine antique timepieces at competitive prices.
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Watch Repair
Expert watch repair and servicing for all brands — from luxury Swiss timepieces to everyday watches.
Learn moreWe Buy Gold, Silver & Scrap
Get a fair, honest price for your unwanted jewelry, coins, and precious metals. Walk in today — no appointment needed.
Visit Our Historic Location
Simmons Jewelry is thrilled to announce that we are back at our original location, where the late Robert Simmons, Sr. first established his beloved jewelry store — right next to Peterbrooke Chocolatier. This historic return marks a new chapter while honoring our rich legacy of exceptional craftsmanship and customer service.
We continue to offer a stunning selection of engagement rings, wedding bands, watches, and unique jewelry pieces, along with special gifts for every occasion. Visit us to experience the timeless elegance and personalized service that have defined Simmons Jewelry for generations.
306 South Park Avenue
Winter Park, FL 32789
Parking available on Park Avenue
Store Hours
Tue–Sat: 10:00 AM – 5:00 PM
Sunday: Closed
What Our Customers Say
"They also fixed a loose setting on one of the rings I was wearing. I wish I lived closer, this is a must visit in Winter Park. They have great customer service and wonderfully unique vintage jewelry."
Taffy Schneider
Google Review
"Absolutely love this place! The staff is incredibly knowledgeable and friendly. Found the most beautiful estate ring here. Highly recommend to anyone looking for unique, quality jewelry in Winter Park."
Shelly Smith
Google Review
"Brought in some old gold jewelry and received a very fair price. The process was transparent and professional. Will definitely be back for future purchases and repairs."
Happy Customer
Google Review