Fair Prices · Honest Service · Since 1953

We Buy Gold, Silver & Watches

Turn your unwanted jewelry, coins, and precious metals into cash today. We offer fair, transparent pricing backed by 70+ years of expertise — no pressure, no gimmicks.

What We Accept

We Buy a Wide Range of Precious Items

Whether it's a single ring or an entire estate collection, we evaluate everything with care and offer competitive market prices.

Gold

Gold

  • Gold jewelry (all karats: 10K, 14K, 18K, 22K, 24K)
  • Gold coins & bullion
  • Gold watches
  • Dental gold
  • Broken or damaged gold pieces
Silver

Silver

  • Sterling silver jewelry
  • Silver flatware & hollowware
  • Silver coins & rounds
  • Antique silver pieces
  • Silver bars & bullion
Miscellaneous & Scrap

Miscellaneous & Scrap

  • Sterling silver tea sets & hollowware
  • Scrap gold & silver (any condition)
  • Antique flatware & serving pieces
  • Broken or incomplete jewelry
  • Vintage collectibles & estate items
Watches & Timepieces

Watches & Timepieces

  • Rolex & luxury Swiss watches
  • Vintage & antique pocket watches
  • Patek Philippe, Omega, Cartier
  • Estate watches in any condition
  • Watch collections
Simple Process

How It Works

Selling your gold or jewelry to us is quick, easy, and completely pressure-free.

01

Walk In

No appointment needed. Bring your items to our store at 306 South Park Avenue in Winter Park. We welcome walk-ins during business hours.

02

Free Evaluation

Our experienced gemologists and jewelers will assess your items on the spot — testing metal purity, weighing pieces, and evaluating stones.

03

Get a Fair Offer

We provide a transparent, no-pressure offer based on current market prices. We explain exactly how we arrived at the number.

04

Get Paid Today

Accept our offer and walk out with cash in hand — same day, every time. No waiting, no paperwork hassle.

Why Simmons

The Most Trusted Gold Buyer in Winter Park

When you walk into Simmons Jewelers, you're not dealing with a pawn shop or a pop-up gold buyer. You're working with a licensed, family-owned jewelry store that has served the Winter Park community for over 70 years. We treat every customer — and every piece — with respect.

Same-Day Payment

Walk in with your items and walk out with cash. No waiting periods.

Fair Market Prices

We base our offers on current spot prices and real market data — not lowball estimates.

No Pressure, Ever

Our evaluation is completely free. You are never obligated to sell.

70+ Years of Trust

Family-owned since 1953. Our reputation in Winter Park speaks for itself.

Simmons Jewelers storefront sign — Est. 1953

Est. 1953

Winter Park, Florida

Ready to Sell?

Bring Your Items In Today

No appointment necessary. Visit us Tuesday through Saturday, 10 AM – 5:00 PM at 306 South Park Avenue, Winter Park, FL.

Address

306 S. Park Ave, Winter Park, FL

Phone

(407) 644-3829

Hours

Tue–Sat: 10 AM – 5:00 PM