Generations of Craftsmanship & Integrity

Simmons Jewelers was founded in 1953 by Robert Simmons, Sr., who established the store at its original location on Park Avenue in Winter Park, Florida. What began as a single passion for fine jewelry and watchmaking has grown into a beloved community institution, with generations of the Simmons family carrying on that tradition.

We are thrilled to be back at our original Park Avenue location — right next to Peterbrooke Chocolatier — where it all began. This homecoming marks a new chapter while honoring the rich legacy of craftsmanship, integrity, and community that has defined Simmons Jewelers for over 70 years.

Every piece that comes through our doors — whether for repair, appraisal, purchase, or sale — is treated with the same care and respect we would give our own family heirlooms. That's not a policy. It's who we are.

"Family owned, Experienced Jewelers and Watchmakers Since 1953"

Our team includes experienced, in-house jewelers and watchmakers who handle everything from delicate prong retipping and stone setting to full watch movements and overhauls. We don't outsource your treasured pieces — they stay in our hands.

We specialize in estate jewelry — buying, selling, and restoring antique and vintage pieces that carry history and character. Our gemologists provide certified appraisals for insurance, estate planning, and resale purposes.